Techniques Used to Build Brand Loyalty – Part I

It's an entrepreneurs dream to have the revolving doors regularly used for its main purpose, to let customers in and satisfied customers out. One aspect of business that is really important and sometimes difficult is how to provide enough incentive to the customers that leave, so they are encouraged to return. I have a 3…

It's an entrepreneurs dream to have the revolving doors regularly used for its main purpose, to let customers in and satisfied customers out. One aspect of business that is really important and sometimes difficult is how to provide enough incentive to the customers that leave, so they are encouraged to return. I have a 3 part series to help you achieve this goal and boost your revenue for years to come. I'll start with customer service and brand recognition.

Customer Service is important for various reasons, it is the central piece of building brand loyalty because without it, one can not expect customers to return. Being pleasant in every interaction, understanding your customers needs and doing what you can to deliver it is all that it takes.

Companies have built and expanded their customer engagement departments to help understand what their customers want from them and tie that into their innovative initiatives. It's of no financial gain for you to innovate and bring a product to the market that short short of demand because it does not meet customer demand.

Before you bring any product or service to the market, first learn what would satisfy your customer, and target that. The purpose of business is not to force your products on people but to produce products that customers are knowingly or unknowingly forcing on the market. That increases demand and leads to higher revenue.

Brand recognition is all about your brand name, logo and company history. Think of all the well known brands such as Nike, GE, Toyota, Samsung and Apple to name a few, they all possess very strong brand recognition. It's hard to imagine now but there was a time when they did not and were not immediately recognizable. They built that brand recognition slowly and painfully but they won each customer loyalty with every interaction. Their logos became a symbol of something great you like, sneakers, a cold drink, some electronic product etc.

The thing to note about building your brand is constantly innovating and constantly meeting or exceeding expectations. Fundamentally there has to be a consistency with how you approach the market and your customers.

Another factor that helps build brand recognition is marketing. You have to market your product or service, and make sure to highlight what you want to be known for. People have to be able to identify you and it takes some convincing as well as you deliver on your promises when the revolving door lets people in your business.

Find a way to market your business, there are several ways to do it, Online via a website, tv, magazines, newspaper ads etc. Find a way to generate brand recognition and deliver above expectations, while innovating by finding new ways to improve your customers experience and you will be on your way to success.