Auto Detailing and Car Washing in Parking Structures – Are You Missing Potential Customers?

Let's say you get the opportunity to clean and detail cars at a high-end corporate center, office park, high-rise structure, or corporate campus. How can you legitimately know how many cars you might be cleaning? I mean this is an important question right – after all you need to hire labor, buy equipment, and do…

Let's say you get the opportunity to clean and detail cars at a high-end corporate center, office park, high-rise structure, or corporate campus. How can you legitimately know how many cars you might be cleaning? I mean this is an important question right – after all you need to hire labor, buy equipment, and do a little business budgeting. Also you probably need to write a business plan too. Okay so, let's talk say we?

Not long ago, I was talking to an entrepreneur who was going to set up an auto detailing business inside of a high-rise parking structure somewhere in the United States. It strictly matters where, this is a decent business model, but if this is something you are also considering you might be surprised on how long it takes to build up the volume. It can take up to six weeks before people will even give you a chance to clean their car, they need to make sure they can trust you first with their car keys, and most people are skeptical.

Let's say you are in the high rent district in Miami and working in a large corporate office building, and let's say there are 1000 cars in the parking structure, or at least spaces for 1000 cars, and generally speaking it is at 80 to 90% capacity? If you are going to clean 10% of the vehicles, does that mean you'll be cleaning 80-90 cars per week? It could actually be more than that and let me explain why.

Most of the people who are getting their cars cleaned have more than one car the family. If the husband works in the office building he may have two cars, or he and his wife both have cars and their mid-20s or 30s daughter, now a single mom still living at home, or their college aged son might also have a car , and the dad may switch cars allowing you to clean each of their cars. Perhaps the wife gets her car cleaned every other week, and on those days the husband switches with the wife. You see that point? Is this something that happens often?

It certainly tends too especially if you're doing top-quality work. Remember that if their spouses, significant others, or family members also work somewhere there might also be mobile car washing available where they work as well. Think about it, lots of detailing services do pickup and delivery in-and-around your city. If you are in a metro area you might get to work downtown in an office building, but there are detail shops nearby, especially in the light-industrial areas right outside of the down-town area and they can pick-up and deliver.

What I'm saying to you is this; your volume can be siphoned off by other competitors, just as you can pick up their volume, whether it be a fixed site car wash, another detailing company, or some mobile auto detailing company that comes to their home or another family member's office. Please consider all this and think on it.