Early in my practice, I had a client who is a book writing coach. When we started working together, he was trying to handle every aspect of his business on his own-customer service, tracking payments, entering items into QuickBooks, working with the clients, sales and marketing, and networking.
He had been operating this way for nearly a year, running himself to exhaustion, working about 60 hours a week, but not making the money he wanted to make. Even worse, he was not able to spend the time he wanted with his wife or young daughter who was growing up so fast, and he felt he was missing out.
No matter how hard he worked, he faced the same issues. Not enough money. Not enough time. He was in a rote and felt like he was working around the clock, constantly yet no matter how many hours he worked in the day he was not able to get the result he was looking for, more money. It reminds me of the old adage, the definition of insanity is doing the same thing over and over and expecting a different result. The thing was because, he did not know what he needed to do. He was not focused on the things that he should have been doing, client work and sales, instead he was focused on trying to “run” his business when in fact, his business was running him.
Can you relate?
He had hit an impasse. He could not add more hours to the day. He did not have time to do everything he needed to do, and he was not even making a third of the money he wanted to make. He could not take on more clients. His days were so filled with activity, he did not have room on his calendar. Because he could not take on more clients, his income was stuck at $ 3,000 per month, his goal was to be at $ 10,000 per month, at that was just for starters. More than anything, he wanted peace of mind. Peace of mind of knowing that things are getting done, that clients are taken care of, and nothing important is overlooked.
He knew he could not continue everything in his business if he wanted it to grow, but he had no clue what it would look like to set up the business properly. He realized if he did hire an assistant to help, he would not know what to tell them to do.
It was this exasperation that led him to reach out to me.
In our first conversation, I told him that he should stop trying to do everything. That it is not only impossible to do it all, it's a just plain terrible idea.
“You can not be good at everything. You should be doing your genius work. What comes naturally to you, what comes easily to you.”
In the first three weeks, he cut his workload to 35 hours per week, and his income more than doubled, from an average $ 3,000 a month to $ 6,500 a month.